The advertisement I used to do this TV ad analysis is a Hong Kong Pepsi ad in year 2000. The theme was held in an ancient Greek battle field. One of the ancient Greek Gods appeared-Poseidon, and summoned the 7prince and 2 princess of Pepsi.
The Pepsi guardians combined their power together and formed a can of Pepsi. When one of the princes walked around the battle holding the can of precious Pepsi, a kid asked for his autograph. He hand the child the can of Pepsi so he can signed the autograph, but later realized that the boy snicked away with the Pepsi. They all went chasing after him. They help the boy defeat the thieves and the giant sculptures who were tempted to gulp down the Pepsi on the way the guardians chased the boy. They defeated their enemies and finally understand that the little boy was trying to save something very special drink for his precious friend.
They used not a large range of colours but the main characters have the similar colour of the product (Pepsi) so they can stand out (both actors and Pepsi) and made it look special. The composer of the ad tends to use a lot of point of view shots to show how much and how bad they want the product. They also used special 3D animated effect with mysteries and adventures ancient music as background music. As I mentioned it’s held outdoors on a battle field of ancient Greek, it is important because the background highlights the product well and making it looks important.
We/I noticed straight away what it’s advertising because of the obvious colours and the Pepsi symbol after the guardians (actors) do their attacks. The actors are quite famous pop stars through out
To watch this ad, go to youtube and search for “Pepsi commercial (full version)” and click on the first one*
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